l Consumers have scaled back spending on discretionary items, but are less likely to alter spending this spring on items affecting their appearance, according to a report from Port Washington, NY-based research company, the NPD Group.
The consumer study revealed that 76% of consumers said they are “being careful” about their discretionary spending, with 41% stating they plan to spend less than usual during the next three months. However, of the 17 product categories tracked in the survey, cosmetics and skin care remained the most resistant to spending reductions, with 55% of consumers saying they intend to spend the “same as usual” on cosmetics and skin care products during the next three months.
“Now more than ever, men and women of all ages want to look and feel good, and they’re not willing to give this up even during times of instability and war,” said Timra Carlson, president, NPDBeauty division, the NPD Group. After skin care and cosmetics, eating out/carry-out fast food, eating out at full service restaurants and shoes/athletic footwear followed in anticipated consumer spending at 50%, 47% and 46%, respectively.