The Friday, Feb. 28 session will feature discussions from Adrian Slywotzky, vice president and board member of Mercer Management Consulting Inc., on a new model for growth, and Scott Bedbury, chief executive officer of Brandstream on global branding.
The Saturday morning session highlights General Wesley Clark, former Supreme Allied Commander of Europe and military analyst for CNN, on his view of leadership. Also, Michael Sheehan, president of communications consulting firm Sheehan Associates, will analyze strategies and techniques needed by companies to be prepared for the media spotlight. The CTFA’s “Washington Report” will outline the latest scientific, legal and regulatory actions that affect the industry, as well as review the association’s activities during the year.
Saturday night’s festivities include Michael Amante, who sings contemporary American songs, Italian favorites and Broadway classics.
More info: CTFA meetings department, (202) 331-1770; Website: www.ctfa.org.