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Dermatologist Dries Up Cosmetic Competition

Published November 14, 2005
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JAPAN: Dr. Ci:Labo, a new and highly successful cosmetics brand developed by dermatologist Yoshinori Shirono, is based on the premise that dryness causes most skin problems. He said conventional cosmetics can make skin too oily and interfere with respiration due to surfactants and oils. The line’s Aqua-Collagen-Gel multi-purpose prevents these problems with a mixture of aqua collagen, hyaluronic acid and vitamin C that act as beauty cream, skin whitener and foundation-in-one. The line’s popularity has largely been driven by word of mouth, and despite its higher price point ($65 for 50g), executives said it actually saves money by being a multifunctional product.

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