11.14.05
Rochester, NY-based Diamond Packaging was honored with an AmeriStar award for its Trix Remix counter display and sampler for L’Oréal USA/Matrix Essentials. The booklet on the packaging contained individual product samples and integrated both a glued sleeve and glued pocket to hold a bottle and interactive CD, respectively. Resealable glue was then applied to the pocket to hold the removable accordion insert. The fold-over card incorporated a perforated coupon on the inside panel, eliminating a separate component and simplifying the overall design, according to executives.
The package was evaluated by a panel of 21 packaging professionals for innovation, product protection, economics, package performance, marketing and environmental impact. The honor also qualifies the company for the international 2003 WorldStar packaging awards competition.
The package was evaluated by a panel of 21 packaging professionals for innovation, product protection, economics, package performance, marketing and environmental impact. The honor also qualifies the company for the international 2003 WorldStar packaging awards competition.