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Does the Nation Crave Something

November 14, 2005

Results also revealed that 65% of women said they have purchased perfume in the past 12 months compared with 55% in 2002, and Generation Y, Gen X and Baby Boomer women are 11-13% more likely to buy a fragrance today than they were in 2002. Senior women are the only generation to show a decline in purchasing behavior, 51% in 2002 versus 43% in 2003. Hispanic women spent $40 more than the average woman on perfume and cologne in the past 12 months. As for men, 59% said they purchased cologne in the past 12 months compared with 47% in 2002. Gen Y men are the only age group to wear less fragrance than they did a year ago. More info: (619) 234-0345.
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