Breaking News

Dow Chemical is Focused

November 14, 2005

ou can’t be all things to all people—even when you’re one of the largest chemical companies in the world. In a nod to specialization, Dow Chemical is focusing its research efforts on providing solutions to key customers in the household cleaning industry. At the annual meeting of the Soap and Detergent Association, held Jan. 29-Feb. 1 in Boca Raton, FL, several Dow executives detailed the company’s recent activities and how specialization should spur innovation in the household cleaning segment.
“Innovation is critical to our customers and to us,” noted Julie Fasone Holder, business vice president, industrial chemicals. “Consumer product companies that can create innovative products that meet the consumer’s needs, will ultimately command higher margins.”
Dow Chemical executives insist the company is well-positioned to create innovative solutions due to its vast resources of chemical know-how. To further its efforts, Dow Chemical has created application development centers for cleaning, as well as paint and coatings and water treatment. Dow executives said the centers can provide a one-stop shop of solutions for customers who need them.
“We want to bring Dow’s capabilities to customers who need it, but don’t have the time to go through all of our business segments to find it,” explained Peter Dulcamara, global research and development director, polyglycols, surfactants and industrial chemicals. He noted that convenience remains one of the biggest trends in household cleaning. With consumers demanding faster and easier ways to clean, Dow is focusing its efforts on kinetics and the role that mechanical, energy, thermal and electro-static energy plays in getting fabric and surfaces clean.
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.