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Dualstar Consumer Products

Published November 14, 2005
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● Dualstar Consumer Products, owner of the marykateandashley
brand, teamed up with
GlaxoSmithKline’s Aquafresh to launch mary-kateandashley
toothpaste. Executives said it is the first time a children’s
toothpaste will be co-branded with celebrities, rather than
fictional or animated characters. Sold under the slogan “It’s
how you smile,” the toothpaste is available in stores other
than Wal-Mart, the brand’s former retail channel. The photo
of Mary-Kate and Ashley to be used on the product packaging
shows the girls at age 13 to appeal to younger consumers.
It comes in a “Bubble Cool” flavor and the 4.6-oz.
pump will retail for $2.77.
Also new is Aquafresh’s Extreme Clean toothpaste that
combines a unique citrus flavor
with an icy-cool tingling
sensation and germ-killing
foam. The toothpaste features
dual stripes of orange gel and
white paste

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