Breaking News

Dualstar Consumer Products

November 14, 2005

● Dualstar Consumer Products, owner of the marykateandashley
brand, teamed up with
GlaxoSmithKline’s Aquafresh to launch mary-kateandashley
toothpaste. Executives said it is the first time a children’s
toothpaste will be co-branded with celebrities, rather than
fictional or animated characters. Sold under the slogan “It’s
how you smile,” the toothpaste is available in stores other
than Wal-Mart, the brand’s former retail channel. The photo
of Mary-Kate and Ashley to be used on the product packaging
shows the girls at age 13 to appeal to younger consumers.
It comes in a “Bubble Cool” flavor and the 4.6-oz.
pump will retail for $2.77.
Also new is Aquafresh’s Extreme Clean toothpaste that
combines a unique citrus flavor
with an icy-cool tingling
sensation and germ-killing
foam. The toothpaste features
dual stripes of orange gel and
white paste
blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.