Breaking News

Dualstar Consumer Products

November 14, 2005

● Dualstar Consumer Products, owner of the marykateandashley
brand, teamed up with
GlaxoSmithKline’s Aquafresh to launch mary-kateandashley
toothpaste. Executives said it is the first time a children’s
toothpaste will be co-branded with celebrities, rather than
fictional or animated characters. Sold under the slogan “It’s
how you smile,” the toothpaste is available in stores other
than Wal-Mart, the brand’s former retail channel. The photo
of Mary-Kate and Ashley to be used on the product packaging
shows the girls at age 13 to appeal to younger consumers.
It comes in a “Bubble Cool” flavor and the 4.6-oz.
pump will retail for $2.77.
Also new is Aquafresh’s Extreme Clean toothpaste that
combines a unique citrus flavor
with an icy-cool tingling
sensation and germ-killing
foam. The toothpaste features
dual stripes of orange gel and
white paste
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.