11.14.05
Fiji Blend Inc., Santa Monica, CA, selected Clariant Masterbatches to package its indoor tanning products. Clariant created inverted cylinders with wide mouth flip/snap caps using the company’s Spectrachrome three-dimensional color flip masterbatches that change color with the viewing angle. The three tube colors are red/gold/orange, blue/ green/purple and bronze/gold/green sparkle. Executives said additional Fiji packaging colors will debut this year.
“Visually this is the most striking system is the intense color shift that occurs when your angle of view changes. The blue container on the shelf will literally change to green as you walk past it.”
The containers were also designed to work with an elaborate, four-color pressure sensitive label with holographic elements and did not require special tooling. More info: www.clar iant.masterbatches.com.
“Visually this is the most striking system is the intense color shift that occurs when your angle of view changes. The blue container on the shelf will literally change to green as you walk past it.”
The containers were also designed to work with an elaborate, four-color pressure sensitive label with holographic elements and did not require special tooling. More info: www.clar iant.masterbatches.com.