Breaking News

Fragrance Affects Weight Perception

November 14, 2005

A decade-long study revealed that men perceived women to be 12 pounds lighter when wearing floral-spicy perfume, according to the Smell and Taste Treatment and Research Foundation, Chicago. The foundation tested more than 100 odors—including butterscotch, grapefruit, pepperoni pizza and even cigarette smoke—but only the spicy-floral fragrance appeared to alter men’s weight perception.
No odor was found that influenced women’s ability to estimate weight. Alan R. Hirsch, MD, lead investigator, said, “Either women are too adroit at guessing other people’s weight, or men are just easily influenced by how a woman smells.”
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017