Breaking News

Fragrance Affects Weight Perception

November 14, 2005

A decade-long study revealed that men perceived women to be 12 pounds lighter when wearing floral-spicy perfume, according to the Smell and Taste Treatment and Research Foundation, Chicago. The foundation tested more than 100 odors—including butterscotch, grapefruit, pepperoni pizza and even cigarette smoke—but only the spicy-floral fragrance appeared to alter men’s weight perception.
No odor was found that influenced women’s ability to estimate weight. Alan R. Hirsch, MD, lead investigator, said, “Either women are too adroit at guessing other people’s weight, or men are just easily influenced by how a woman smells.”
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?