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Fragrance Usage is on the Rise

Published November 14, 2005
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Three-quarters of women now wear perfume and more than two-thirds of men use cologne—a significant increase from 2002, reported Customer Focus 2003: fragrance study, Vertis, Baltimore, MD.
“When it comes to fragrance usage the new survey shows a year-to-year increase of 14% among women and 9% for men,” said Therese Mulvey, vice president marketing research. “The popularity of wearing a scent waned in 2002, an indication of the general economic and emotional state of the American public a year ago. The good news for fragrance brands and marketers is that perfume and cologne have become more important to consumers.”

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