Breaking News

Fragrance Usage is on the Rise

November 14, 2005

Three-quarters of women now wear perfume and more than two-thirds of men use cologne—a significant increase from 2002, reported Customer Focus 2003: fragrance study, Vertis, Baltimore, MD.
“When it comes to fragrance usage the new survey shows a year-to-year increase of 14% among women and 9% for men,” said Therese Mulvey, vice president marketing research. “The popularity of wearing a scent waned in 2002, an indication of the general economic and emotional state of the American public a year ago. The good news for fragrance brands and marketers is that perfume and cologne have become more important to consumers.”
blog comments powered by Disqus
  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.