Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue July 2015
 •  Q2 Sales Slip at Avon  •  Colgate Banks on Innovations to Boost Sales  •  Annual Sales Down at P&G  •  Taylor To Succeed Lafley at P&G  •  Revlon Reports Q2
Print

Fragrance Usage is on the Rise



Published November 14, 2005
Related Searches: scent marketing women quarter
Post a comment
Three-quarters of women now wear perfume and more than two-thirds of men use cologne—a significant increase from 2002, reported Customer Focus 2003: fragrance study, Vertis, Baltimore, MD.
“When it comes to fragrance usage the new survey shows a year-to-year increase of 14% among women and 9% for men,” said Therese Mulvey, vice president marketing research. “The popularity of wearing a scent waned in 2002, an indication of the general economic and emotional state of the American public a year ago. The good news for fragrance brands and marketers is that perfume and cologne have become more important to consumers.”


blog comments powered by Disqus