Breaking News

Fragrance Use Falls in

November 14, 2005

Perfume and cologne use fell 5% in the past year from 71% to 66%, the most notable decreases among Generation X and young baby boomers, according to Baltimore, MD-based Vertis’ Customer Focus 2002: Fragrance survey. Creative advertising and direct mail, however, continue to be influential when it comes to fragrance purchases, especially with Generation Y. Seventy-five percent of Hispanics wear perfume or cologne. The survey also revealed fragrance strips are particularly popular among African-Americans who are 12% more likely to wear fragrance than Caucasians. More info: Donovan Roche or Carla Marshall, (619) 234-0345; Website: www.vertisinc.com.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017