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Fragrance Use Falls in

Published November 14, 2005
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Perfume and cologne use fell 5% in the past year from 71% to 66%, the most notable decreases among Generation X and young baby boomers, according to Baltimore, MD-based Vertis’ Customer Focus 2002: Fragrance survey. Creative advertising and direct mail, however, continue to be influential when it comes to fragrance purchases, especially with Generation Y. Seventy-five percent of Hispanics wear perfume or cologne. The survey also revealed fragrance strips are particularly popular among African-Americans who are 12% more likely to wear fragrance than Caucasians. More info: Donovan Roche or Carla Marshall, (619) 234-0345; Website: www.vertisinc.com.

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