Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2015
 •  SCC Annual Meeting Registration Is Open  •  Just My Type!  •  KCP Names New VP for North America  •  Black Pine Is Key Ingredient in Korres Oil  •  Folk Named President at Princeton Consumer Research

Fragrance Use Falls in

Published November 14, 2005
Related Searches: american baby america continue
Post a comment
Perfume and cologne use fell 5% in the past year from 71% to 66%, the most notable decreases among Generation X and young baby boomers, according to Baltimore, MD-based Vertis’ Customer Focus 2002: Fragrance survey. Creative advertising and direct mail, however, continue to be influential when it comes to fragrance purchases, especially with Generation Y. Seventy-five percent of Hispanics wear perfume or cologne. The survey also revealed fragrance strips are particularly popular among African-Americans who are 12% more likely to wear fragrance than Caucasians. More info: Donovan Roche or Carla Marshall, (619) 234-0345; Website: www.vertisinc.com.

blog comments powered by Disqus