Breaking News

Fragrance Use Falls in

November 14, 2005

Perfume and cologne use fell 5% in the past year from 71% to 66%, the most notable decreases among Generation X and young baby boomers, according to Baltimore, MD-based Vertis’ Customer Focus 2002: Fragrance survey. Creative advertising and direct mail, however, continue to be influential when it comes to fragrance purchases, especially with Generation Y. Seventy-five percent of Hispanics wear perfume or cologne. The survey also revealed fragrance strips are particularly popular among African-Americans who are 12% more likely to wear fragrance than Caucasians. More info: Donovan Roche or Carla Marshall, (619) 234-0345; Website: www.vertisinc.com.
  • Wensman Joins Macadamia Beauty

    February 27, 2017
    Brings experience from Paul Mitchell, Urban Decay and more.

  • Care for Your Hair

    Care for Your Hair

    Melissa Meisel, Associate Editor||February 27, 2017
    Salon expert Richard Jay talks about protecting tresses.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.