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Hair Color Affects How Women are Viewed

November 14, 2005

A Clairol Professional Color Genius survey conducted by Harris Interactive revealed that hair color plays a role in how women are viewed in their personal and professional lives. According to the results of the study, which involved 2,400 women and men ages 18-60 and teenage girls ages 13-17, a woman’s hair color impacts public perceptions about her work, political and personal life.
For example, brunettes were often viewed as leaders, were considered trustworthy, practical and self-confident and even had the best chance of being elected the first female president of the U.S. On the flip side, brunettes were perceived to be more argumentative, more risk adverse and less glamorous than other hair colors.
Blondes were generally perceived to “have more fun,” were gauged as “most glamorous” (65%), wealthiest (57%) and “most enjoy being pampered” (76%). Redheads were considered risk takers according to a majority of women (62%); this point of view was held by redheads themselves (82%), blondes (60%) and brunettes (58%).
The results of the survey “both reinforced and challenged long-held sterotypes,” Clairol Professional executives said.

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