Breaking News

Hair Color Affects How Women are Viewed

November 14, 2005

A Clairol Professional Color Genius survey conducted by Harris Interactive revealed that hair color plays a role in how women are viewed in their personal and professional lives. According to the results of the study, which involved 2,400 women and men ages 18-60 and teenage girls ages 13-17, a woman’s hair color impacts public perceptions about her work, political and personal life.
For example, brunettes were often viewed as leaders, were considered trustworthy, practical and self-confident and even had the best chance of being elected the first female president of the U.S. On the flip side, brunettes were perceived to be more argumentative, more risk adverse and less glamorous than other hair colors.
Blondes were generally perceived to “have more fun,” were gauged as “most glamorous” (65%), wealthiest (57%) and “most enjoy being pampered” (76%). Redheads were considered risk takers according to a majority of women (62%); this point of view was held by redheads themselves (82%), blondes (60%) and brunettes (58%).
The results of the survey “both reinforced and challenged long-held sterotypes,” Clairol Professional executives said.

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017