Hawaiian Tropic is a step ahead of summer as it gets set with its $16 million ad campaign including regional radio, print advertising, television and pageantry. New products to be touted this year include extensions of the Hawaiian Tropic Barbie line; Baby Faces 50 with Parsol 1789; Tan Max Mousse with Maui mango meringue scent; Tan Amplifier bronzing spray and more.
l The Classic Indulgence collection from Graham Webb is formulated with pearl powder to keep skin smooth, soft and supple. Graham Webb executives said pearl contains more than 20 amino acids, essential trace minerals and vitamin B complex, which are essential to maintaining luxurious hair and a resilient glow to the skin. The products also contain the company’s Thermacore complex for elasticity, soothing and deep hydration. Items in the line include Pearl Enhanced shampoo, conditioner, body wash, body exfoliator and soufflé body moisturizer.
l Wilma Schumann Skin Care offers The Solution to counteract consumers’ blemish-busting woes, according to company executives. Developed by Ms. Schumann and her team of researchers in Germany, The Solution is an ultra concentrated formula that helps treat and heal traumatized or infected areas of the skin, speeding recovery and reducing the possibility of scarring. The Solution is available in a 1-oz. bottle for $30.
In other news, the company developed Lipo C Plus to promote healthy skin and act as a defense against harsh environmental elements. Lipo C Plus combines liposomes and vitamin C to create a double-layered gel emulsion that helps stimulate the growth of new skin cells. The product also promotes collagen synthesis to combat the aging process, according to company executives.
l SunFeather Natural Soap Company, Potsdam, NY, has introduced its Coffee House Creations soaps. The soaps are vegetable-based and are inspired by the rich, tempting scents of freshly brewed hot drinks. Coffee House Creations soaps contain a blend of saponofied olive, coconut and palm oils; milk; herbs; spices and fragrant oils.
Coffe House Creations fragrances include Chai Tea, Coconut Latte, Hazelnut Cappuccino and Hot Chocolate. The soaps retail in 3-oz. bars for $4.95 for each or $22.95 for a variety pack including four bars.
l Suave introduced Suave Seasonals, a new line of shampoos, conditioners, body washes and body lotions with festive fragrances. Last year’s Suave Seasonals choices included Frosted Cranberry, Holiday Pear and Sugar Plum; the brand is now adding Winter Snowfall. Price points range from $1.79-2.99 at food, drug and mass merchandisers during the holiday season.
l Gillette has introduced Sensor 3, the only disposable razor with three independently spring-mounted Sensor blades that adjust to the skin’s curves. Sensor 3 was designed to appeal to disposable razor users who are looking for technologically advanced, superior-performing shaving products, executives said. A four-pack of Sensor 3 razors will retail at food, drug, convenience and mass merchandising outlets for $5.99-6.99 this May.
l Available to professionals only, Veréd Cosmetíqué, Los Angeles, offers four lip products in display units. The displays add “class, sophistication and beauty” to the spa or salon, Veréd executives said. Lip Sticks are enriched with avocado oil, shea butter, evening primrose oil, wheat germ oil and aloe extract and provide long wear; they come in 30 shades. Lip Gloss contains aromatherapeutic essential oils and is available in 18 colors. Lip Crayon provides a matte finish without dehydrating lips; six shades are available. Finally, Slim Lipliner is a triangular-shaped, slim pencil with special grip dots for maximum control and comfort; 12 colors are offered.
l Laboratoire Valmont has applied its state-of-the-art technology, lyophilization, to its HP DNA active for the company’s new treatment, Cellular DNA Complex. Valmont utilizes DNA extracted from wild salmon roe. The DNA has protective, anti-oxidant, hydrating and regenerative effects, company executives said.
l Procter & Gamble’s new Tremor unit is designed to target teens and have them spread the word about new products. “If we do it right, teens will spread the word naturally,” said Steve Knox, business development, Tremor. “It’s in their DNA.” P&G estimates teens spend more than $100 a week, or $172 billion a year. Executives said the new program is based on teens’ internet usage, social networks and willingness to advocate to peers.
l Two clinical studies have shown Crest Whitestrips to be five times more effective than than Colgate’s Simply White paint-on gel, according to a 14-day random blind clinical trial conducted by Procter & Gamble. The study was conducted at the University of Florida College of Dentistry to evaluate the effectiveness of two similar concentrations of the Crest and Colgate products. Thirty-two adults applied either Colgate Simply White, an 18% carbamide peroxide paint on liquid, or Crest Whitestrips, a 6% hydrogen peroxide gel on a thin strip. According to results of the study, 94% of the individuals using Whitestrips had a perceived “meaningful whi-tening compared to only a few people in the Colgate Simply White Group,” accor-ding to Ingvar Magnusson, D.D.S., professor of oral biology, University of Flo-rida College of Dentistry. Dr. Magnusson partially attributed the results to the strip itself, which allows the peroxide to stay on teeth longer than paint-on products.
l Revlon will introduce Passion Punch, a palette of juicy, tangy, fruit-inspired shades, in March. Colors include Punchy Peach, Tangerine Twist and Apricot Mist. Sunny citrus, melon and berry are incorporated into the palette, which includes shades for lips, cheeks, nails and eyes.
l At Last Naturals offers toiletries, natural alternative products, health and beauty care. “Each At Last Naturals product must be effective for its purpose, safe to use, of desired assayable potency and derived from the most beneficial high-quality natural source,” company executives said. In the forefront of the company’s lineup are Born Again MSM cream and soap, with aloe vera, botanicals, vitamins A, C and E and soybean oil; Equigest natural progesterone cream; Original Born Again wild yam cream and Original Born Again Extra Strength gel.
l Volumax Whizz Cement gel is the latest offering from Zotos International’s Volumax hair styling line. Volumax Whizz Cement gel is housed in contemporary packaging to appeal to consumers who want molded, sculpted and defined hairstyles. Whizz can be applied to either wet or dry hair. Volumax Whizz’s cartoon couple, “Lola” and “Rico,” will be featured wherever the product is sold. Whizz Cement gel retails for $5.99.
l Murad executives said the company is redefining the common facial with its new Murad Spa Clarifying enzyme treatment. The treatment combines natural fruit enzymes of papaya and pineapple, antioxidants, antiseptics and anti-inflammatory ingredients to cool irritated skin. At the same time, the product helps dissolve dead skin cells and soften blackheads for a deep cleansing. Results include less clogged and less visible pores, reduced redness and less irritation than some other treatments.
l The Sports Club/LA, located in Manhattan, launched the Gentleman’s facial. The treatment is based on a traditional barber shop facial and utilizes steaming facial wraps and aromatic herbals to cleanse, tone and moisturize. The treatment ends with a neck and shoulder massage. A 50-minute Gentleman’s facial costs $100.
l Noodé sends customers packing with the new Travel With Me set. The collection includes Clean Me facial wash three-in-one cleanser, toner and makeup remover; Scrub Me Gentle face scrub; Wash Me Everywhere body wash and Rub Me body oil with sesame and grape seed oil. The kit retails for $23.50.
l The Supernature Spring 2003 collection from Lancôme evokes innocence revisited and romance restored, according to the company. The collection was inspired by the beauty of nature and includes such products as Fluide Illuminateur, Poudre Illuminatrice, a fun and playful Freckles crayon and Blush Papier Nacré blush-on papers.
l Electrasol introduced Gelpacs, which are added to the dishwasher to remove stuck-on food and leave dishes and glasses sparkling clean, according to company executives. Each Gelpac is a concentrated gel that dissolves in the wash. Gelpacks are sold in 12-count packages for $2.49 or 20-count packages for $3.79 and are available in Orange Blossom and Sparkling Citrus scents.
l Consumers were able to enjoy chocolate without the guilt this holiday season: the Gathier Total Image day spa in Sherma Oaks, CA served up cocoa-based manicures, pedicures and body wraps. The spa offered holiday products including the Chocolate Bar body bar soap, Chocolate Nutty Scrub, Cho-colate Whip Cream body lotion, Chocolate Milkshake bath and shower suds and Chocolate Mint Pattie massage bar. l