Breaking News

Helen of Troy

November 14, 2005

Helen of Troy
Acquires Brut Brand
● Helen of Troy Ltd. executives announced
that the company will acquire from
Unilever the rights to the Brut brand
in the U.S., Canada and the rest of the
Western Hemisphere.
Unilever will receive $55 million
cash in the transaction, executives
said. Idelle Labs Ltd., a Helen of Troy
subsidiary, will market and sell the
Brut line of products.
Helen of Troy will receive the existing
inventory of the Brut products,
which includes Brut fragrances,
deodorants and antiperspirants. The
agreement is expected to close in the
fourth quarter. ●
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.