Breaking News

ISO Prescriptive

November 14, 2005

● ISO Prescriptive, a Zotos International
brand, has launched Transforming
Firm Hold mousse, a styler for
color-treated and texturized hair
that needs additional volume.
Executives said the product’s triactive
technology uses positively
charged vitamins, proteins and
moisturizers to strengthen the hair.
The mousse retails for $10 in salons.
Zotos also introduced the Aura Rosemary Mint collection
of aromatherapeutic hair care products under its Naturelle
brand. The peppermint and rosemary formulation helps to
strengthen, protect and revitalize hair with shine, health
and body. Products include Aura Rosemary Mint Rejuvenation
shampoo, rinse, styling gel, mousse and gel wax.
Also new is Naturelle’s Slickline product line, designed to
smooth and equalize moisture in the hair in four steps:
Smoothing shampoo, Smoothing conditioner, Lite Smoothing
cream or Extreme Smoothing cream and Anti-Frizz Shine
mist. Executives said the products, which contain a mixture
of humectants, conditioners and silicones,
work on all hair types, including
Caucasian, African-American
and Hispanic.
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.