brand, has launched Transforming
Firm Hold mousse, a styler for
color-treated and texturized hair
that needs additional volume.
Executives said the product’s triactive
technology uses positively
charged vitamins, proteins and
moisturizers to strengthen the hair.
The mousse retails for $10 in salons.
Zotos also introduced the Aura Rosemary Mint collection
of aromatherapeutic hair care products under its Naturelle
brand. The peppermint and rosemary formulation helps to
strengthen, protect and revitalize hair with shine, health
and body. Products include Aura Rosemary Mint Rejuvenation
shampoo, rinse, styling gel, mousse and gel wax.
Also new is Naturelle’s Slickline product line, designed to
smooth and equalize moisture in the hair in four steps:
Smoothing shampoo, Smoothing conditioner, Lite Smoothing
cream or Extreme Smoothing cream and Anti-Frizz Shine
mist. Executives said the products, which contain a mixture
of humectants, conditioners and silicones,
work on all hair types, including