Breaking News

ISO Prescriptive

November 14, 2005

● ISO Prescriptive, a Zotos International
brand, has launched Transforming
Firm Hold mousse, a styler for
color-treated and texturized hair
that needs additional volume.
Executives said the product’s triactive
technology uses positively
charged vitamins, proteins and
moisturizers to strengthen the hair.
The mousse retails for $10 in salons.
Zotos also introduced the Aura Rosemary Mint collection
of aromatherapeutic hair care products under its Naturelle
brand. The peppermint and rosemary formulation helps to
strengthen, protect and revitalize hair with shine, health
and body. Products include Aura Rosemary Mint Rejuvenation
shampoo, rinse, styling gel, mousse and gel wax.
Also new is Naturelle’s Slickline product line, designed to
smooth and equalize moisture in the hair in four steps:
Smoothing shampoo, Smoothing conditioner, Lite Smoothing
cream or Extreme Smoothing cream and Anti-Frizz Shine
mist. Executives said the products, which contain a mixture
of humectants, conditioners and silicones,
work on all hair types, including
Caucasian, African-American
and Hispanic.
  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?