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Laundry Remains A Woman’s

November 14, 2005

“Cosmetics manufacturers need to work harder and utilize new technologies to increase efficacy, particularly if they are going to make strong cosmetic claims, such as decreasing wrinkles or erasing age spots, to help drive initial purchase and keep women coming back for more,” said David Leffell, MD, professor of dermatology at Yale School of Medicine and dermatological consultant to PowerCosmetics. More info: www.powerpaper.com.

l Eight-nine percent of women said they are primarily responsible for doing the laundry in households across the U.S. according to a survey by GE Harmony. And while 72% believe laundry should be a shared chore, nearly 10% of men have little or no laundry knowledge. A quarter of the women said their husband/partner has frequently ruined clothing and another 23% said the husband/partner has never done laundry. The study also found women, on average, are 12% more likely to follow preventative and maintenance procedures than men. Equally, 43% of women and 47% of men do not know when to use a powder or liquid detergent.

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