11.14.05
l JAPAN: Lotte Co. recently released a new film-type breath mint called Cool Shock. Cool Shock is made from gelatin, rather than starch, which allows the mint to dissolve quickly. The stylish and futuristic thumb-size carrying case, which holds 24 sheets of film that are only 55 microns thick, has made the product a hit with consumers. Cool Shock is particularly popular among young men in their 20s and 30s.