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Lush Bases Success on Moderate Pricing

Published November 14, 2005
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JAPAN: British manufacturer Lush, the No. 2 cosmetics chain in Japan, said sales will reach $12.4 million for the fiscal year ended in June. Experts said the chain disregards the traditional discount-and-luxury model of consumption by offering moderate prices in a lively setting and a desire for the “slow life.”

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