Also new is Ideal Matte Refinishing makeup SPF 8, a lightweight, velvety soufflé, oil-free and oil-absorbing foundation. The product contains AeroPowder to create the light texture, a gliding emollient, spherical, ultra-fine powders and treated pigments. It retails for $32.50.
l Procter & Gamble is planning to launch a $25 million television and print ad campaign linked to the upcoming “Cat in the Hat” film. This is the first time P&G has tied in several different products: Swiffer floor mops, Febreeze air deodorizer, Dawn dish soap and Cascade dishwasher detergent.