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MIcro-D Deep Thermal

November 14, 2005

Idealist Micro-D Deep Thermal refinisher is new, gentle, at-home alternative to microdermabrasion from Estée Lauder. Water activates the heating action of calcium chloride, and microcrystalline spheres, bamboo and micronized jade deeply remove dead skin cells and other debris. Executives said the refinisher reduces pores, improves the skin’s texture and enhances clarity and works in conjunction with Idealist Skin refinisher. A 2.5-oz. Idealist Micro-D Deep Thermal refinisher costs $45.
Also new is Ideal Matte Refinishing makeup SPF 8, a lightweight, velvety soufflé, oil-free and oil-absorbing foundation. The product contains AeroPowder to create the light texture, a gliding emollient, spherical, ultra-fine powders and treated pigments. It retails for $32.50.
l Procter & Gamble is planning to launch a $25 million television and print ad campaign linked to the upcoming “Cat in the Hat” film. This is the first time P&G has tied in several different products: Swiffer floor mops, Febreeze air deodorizer, Dawn dish soap and Cascade dishwasher detergent.

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