Breaking News

National Starch

November 14, 2005

National starch Personal Care, Bridgewater, NJ, offers a technology and product de-velopment initiative to support manufacturers of products for curly hair. Called CurlScience, the goal of the program is to deliver innovative product concepts, new benchmarks for performance and higher levels of value in customer formulations for this fast-growing market segment, company executives said.
Within the initiative, R&D and concept development work has been conducted by National Starch to deliver state-of-the-art products including shampoos, combing creams, mousses, gels, lotions, milks and serums.
“As a group, consumers with curly hair spend more on hair care products than other people with straight hair, and the curly-haired group is growing in major markets,” said Penny Vanemon, global market manager of hair care, National Starch.
With this in mind, National Starch Personal Care developed a range of formulations including:
• Wind it Up, a shampoo that offers excellent curl definition;
• Under Control combing cream, featuring National Starch’s DynamX polymer for curl definition and volume reduction;
• Twisted!, for all-day performance;
• Unwind, with straightening ef-fects and featuring National Starch’s Amaze XT technology;
• Smooth Move, an anti-frizz lotion with Flexan II and
• Endless Curls, showing how Na-tional Starch technology can “charge” curls throughout an active day.
“CurlScience means that we are working on new concepts for curly hair every day, drawing from an active R&D program, our portfolio of
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?