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New Product Sales

November 14, 2005

The Gillette Co., Boston, MA, said second-quarter net income rose 15%, and gave much of the credit for the advance to the success of new shavers, razors and battery-powered toothbrushes. The company reported net income of $338 million, compared with $293 million a year earlier.
Sales rose 11% to $2.25 billion from $2.02 billion, with increases in all regions except Latin America. Favorable foreign-currency exchange contributed six percentage points to the increase. A double-digit increase in advertising spending also helped increase sales, the company said.
Gillette said the success of new products including the Mach3Turbo and Passion Venus shaving systems, Sensor3 disposable razors and CrossAction Power battery toothbrushes led the quarter’s strong performance.
Sales of oral care products increased 15% to $316 million, helped by the launches of new manual and power toothbrushes. In the personal care segment, sales rose 8% to $219 million, helped in North America by the rollout of PowerCaps premium clear gel antiperspirants and deodorants. In Europe, segment sales were boosted by increases in sales of Satin Care female shave gel.
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