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Older Consumers Are an Untapped Market

November 14, 2005

UNITED KINGDOM: With an aging population, the UK is a disadvantage for a market in which young people are the heaviest consumers. But that may be changing as today’s older consumers are taking a greater interest in personal appearance than their predecessors, according to the Cosmetics & Fragrances Market Report Plus 2003 from Key Note Publications.
Mature consumers have the disposable income to purchase premium products and could help marketers expand their horizons. At the opposite end of the scale, youngsters are also increasingly interested in appearance and fashion. The UK retail market for face and eye makeup, lip and nail care products grew 4.4% between 2001 and 2002, the report stated. More info:
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