Breaking News

Paul Mitchell

November 14, 2005

Paul Mitchell’s PM Shines, launching in September, is a deposit-only, ammonia-free demi-permanent hair color. The hair color line consists of 20 inter-mixable colors and a Clear Shine that can be mixed with the total color palette to create a multitude of colors. PM Shines’ Intense Hydrating complex penetrates deep into the hair shaft to thoroughly hydrate and help replenish amino acids lost during the coloring process.
Also new is Paul Mitchell’s Super Skinny Daily Shampoo and Super Skinny Daily treatment. Super Skinny’s Smoothing Complex penetrates deeply into the hair shaft, where it displaces water and constricts the hair. Both products also help reduce drying time.

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?