According to Quest executives, the fragrances evoke freshness but don’t clash with fragrances the consumer might wear, like perfumes or the fragrances in deodorants or hair sprays.
So far, the most popular uses are in the clothing arena, including T-shirts, hosiery, intimate apparel and sportswear. Other potential applications include curtains and soft furnishings. The process is economical, at “only pennies” per garment, according to Quest executives, and the embedded scents or benefits (including moisurizing, cooling or UV absorbing) last up to 30 washes. A top-off spray will also be available, which will last 6-7 weeks an application. Quest executives did not reveal its first clients, but said they hope to be on the market with the first SPXtra product by the end of the year.