Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue May 2015
 •  US Economy Slips in Q1  •  Gojo To Expand Footprint  •  "Break Up with Your Makeup"  •  Ulta Posts Strong Q1  •  Fortunate Ones
Print

Revlon Reports



Published November 14, 2005
Related Searches: sales products brand return
Post a comment
Executives at Revlon Inc., New York, re-ported a larger fourth quarter loss as the company spent more promoting its brands and paid for more returned items. This was due in part to the company’s elimination of some products. Revlon’s net loss widened to $179.4 million, from $28.3 milliona year earlier, executives revealed..
Industry experts said Revlon has suffered from a heavy debt load and tough competition from Procter & Gamble Co., which owns the Cover Girl and Max Factor brands, and L’Oréal, which owns Maybelline.
Sales decreased 34% to $212.6 million. Revlon’s board has approved a proposal by MacAndrews & Forbes, which is owned by Revlon’s chief executive officer Ronald Perelman, to provide the company with $150 million in cash to help it fund a strategic plan.


blog comments powered by Disqus