Breaking News

Room for Improvement in Service

November 14, 2005

l Gaps exists between service from marketers to retailing partners and direct sales representatives, including responsiveness to retailer’s requests, and pricing and promotions, according to Beauty Retailing 2002: the struggle for retailing success by Kline & Co., Little Falls, NJ.
“We were surprised to find such a disconnect between retailers’ expectations and some marketers’ performance in a few important areas,” said Carrie Bonner, Kline consumer products practice project manager. “This seems to indicate that these marketers aren’t focusing on retailers’ key concerns, or maybe that retailers aren’t communicating these concerns clearly enough.”
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.