Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2015
 •  SCC Annual Meeting Registration Is Open  •  Just My Type!  •  KCP Names New VP for North America  •  Black Pine Is Key Ingredient in Korres Oil  •  Folk Named President at Princeton Consumer Research

Shieseido to Boost

Published November 14, 2005
Related Searches: sales brand growth china
Post a comment
l Shiseido Co. Ltd., Tokyo, Japan, aims to build up 5,000 sales outlets in China and boost sales in the fast-growing market fivefold to 100 billion yen ($894.1 million) by 2008. The company expects China to account for around 10% of its sales by 2008. Faced with slack demand and cut-price competition in Japan, where it still gets 75% of its sales, Shiseido executives said the company is looking to raise its presence in China, which is expected to become the world’s biggest market for cosmetics within two decades. Shiseido already leads the Chinese market for prestige cosmetics, thanks to the success of Aupres, a luxury brand created exclusively for China and made in Beijing.
“Shiseido is placing the rapidly growing Chinese market right at the center of its growth strategy,”

blog comments powered by Disqus