Breaking News

Shieseido to Boost

November 14, 2005

l Shiseido Co. Ltd., Tokyo, Japan, aims to build up 5,000 sales outlets in China and boost sales in the fast-growing market fivefold to 100 billion yen ($894.1 million) by 2008. The company expects China to account for around 10% of its sales by 2008. Faced with slack demand and cut-price competition in Japan, where it still gets 75% of its sales, Shiseido executives said the company is looking to raise its presence in China, which is expected to become the world’s biggest market for cosmetics within two decades. Shiseido already leads the Chinese market for prestige cosmetics, thanks to the success of Aupres, a luxury brand created exclusively for China and made in Beijing.
“Shiseido is placing the rapidly growing Chinese market right at the center of its growth strategy,”
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017