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Shiseido Expands Store Network in China

November 14, 2005

l CHINA: Japan-based Shiseido plans to create an extensive contract-based network of cosmetic shops in China, about 5000 stores within five years. Most will be located in coastal cities. Shiseido hopes to boost sales from $179 million to $899 million in China.
In other news, Shiseido and Coke have entered into a marketing agreement to develop a new cosmetic and beverage brand this April using “dieting through aromas” concept.

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