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Sporting goods

Published November 14, 2005
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Sporting goods and apparel marketer Everlast Worldwide Inc. has signed a licensing deal with Paris-based PAC Paris to create a line of Everlast beauty care products, which will include men’s and women’s fragrances, deodorants and grooming aids. The Everlast line will be developed in conjunction with Givaudan and Labrosse et Dupont, the fragrance subsidiary of LVMH. The line, targeted to active men and women, will launch in October.

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