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Sueńos Hair Care Products Target Latina Consumers

November 14, 2005

Sebastian International launched Sueños color-safe hair care products for the Latina consumer. The line includes Ultra Smoothing shampoo and conditioner, Smooth and Control lotion, Deep Smoothing treatment and Anti-Humidity Control spray. Sueños is available in select test markets such as Florida, Georgia, Texas and California. A complete rollout is anticipated for this spring.

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