A majority of teens said their self-esteem is directly linked to their moral principles, while only 37% said it depends on the opinions of others, according to a survey by Procter & Gamble’s Secret to Self-Esteem program. The survey of 1000 teens ages 12-17 also found this is more pronounced in younger teens. This positive shift is also apparent in the areas of love and relationships. Fifty-eight percent of girls are comfortable asking boys out. Across age groups, 70% of girls and 54% of boys are more likely to abstain from sex today than teens two years ago. As for teens ages 15-17, self-esteem is largely fueled by physical appearance, 48% for girls and 49% for boys, versus 38% of girls and 28% of boys ages 12-14. Also, 66% of teens ages of 12-14 said that their opinion of themselves is tied to how well they do in school, versus 58% of teens ages of 15-17.
The latest exclusive market research from Smithers Pira projects positive growth for the across the nonwoven wipes industry. This market can be subdivided into two major types:
Consumer wipes include b…