Breaking News

Today’s Detergents Use Less Water

November 14, 2005

l Just 3% of the earth’s water is freshwater, and two-thirds of it is locked in the polar ice caps. Obviously, potable water is a precious resource. In recognition of this, the United Nations declared 2003 the international year of freshwater to raise awareness about the importance of sustainable water supplies and conservative use.
Laundry accounts for about 12% of private water consumption in Europe. BASF, Ludwigshafen, Germany, has worked to add more effective ingredients to detergents such as low-foaming surfactants and highly water-soluble softeners, rather than larger quantities of existing raw materials. These formulations are challenging, according to executives. “European laundry detergents can contain up to 30 different active ingredients,” said Dr. Volker Schwendemann, head of global detergent raw materials development, BASF performance chemicals. “Detergents are veritable high-tech products.”
New BASF detergent innovations also include anti-soil and scale redeposition agents and dye-transfer inhibitors. Executives said now only 70g of water is required to wash a normal load of laundry in Europe, compared to 300g 25 years ago.

blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.