Breaking News

Unilever

November 14, 2005

Unilever brand Degree and Ironman Properties teamed up to create a line of co-branded antiperspirants. Degree Ironman Protection marries two well-known performance brands and repositions the Degree brand to gain a larger male consumer base, Unilever executives said. The Degree Ironman line, which hit shelves last month, consists of five SKUs and three new scents—Extreme Blast, Sport and Cool Rush.
blog comments powered by Disqus