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Unilever

November 14, 2005

Unilever brand Degree and Ironman Properties teamed up to create a line of co-branded antiperspirants. Degree Ironman Protection marries two well-known performance brands and repositions the Degree brand to gain a larger male consumer base, Unilever executives said. The Degree Ironman line, which hit shelves last month, consists of five SKUs and three new scents—Extreme Blast, Sport and Cool Rush.