11.14.05
Unilever brand Degree and Ironman Properties teamed up to create a line of co-branded antiperspirants. Degree Ironman Protection marries two well-known performance brands and repositions the Degree brand to gain a larger male consumer base, Unilever executives said. The Degree Ironman line, which hit shelves last month, consists of five SKUs and three new scents—Extreme Blast, Sport and Cool Rush.