Breaking News

U.S. Consumer Spending

November 14, 2005

Brand loyalty and a “back to basics” attitude among consumers have replaced the “bunker” mentality of Sept. 11, according to Brand Keys’ Customer Loyalty Index brand survivability assessment. Consumers rated 180 brands in 32 categories based on the following: the degree to which the brand was robust enough to withstand the pressures of a wartime economy, whether the brand represented lasting and solid American values and the level of confidence the consumer had in the brand.
Consumers chose Wal-Mart, Sears, Amazon.com, JC Penney and L.L. Bean in retail; “all-American” soft drinks such as Coca-Cola and Pepsi and even domestically brewed beers, such as Miller Genuine Draft, Budweiser and Bud Light. Imports suffered in a decline, according to the results of the survey.
“Consumers will be looking for continuity and reassurance,” said Robert Passikoff, president of Brand Keys, which is based in New York City. “Brands that are visible and viable—even in the face of war—will thrive. If ever there was a time to advertise, it’s now.” More info: www.brandkeys.com.
blog comments powered by Disqus
  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.