Breaking News

U.S. Consumer Spending

November 14, 2005

Brand loyalty and a “back to basics” attitude among consumers have replaced the “bunker” mentality of Sept. 11, according to Brand Keys’ Customer Loyalty Index brand survivability assessment. Consumers rated 180 brands in 32 categories based on the following: the degree to which the brand was robust enough to withstand the pressures of a wartime economy, whether the brand represented lasting and solid American values and the level of confidence the consumer had in the brand.
Consumers chose Wal-Mart, Sears, Amazon.com, JC Penney and L.L. Bean in retail; “all-American” soft drinks such as Coca-Cola and Pepsi and even domestically brewed beers, such as Miller Genuine Draft, Budweiser and Bud Light. Imports suffered in a decline, according to the results of the survey.
“Consumers will be looking for continuity and reassurance,” said Robert Passikoff, president of Brand Keys, which is based in New York City. “Brands that are visible and viable—even in the face of war—will thrive. If ever there was a time to advertise, it’s now.” More info: www.brandkeys.com.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas