Consumers chose Wal-Mart, Sears, Amazon.com, JC Penney and L.L. Bean in retail; “all-American” soft drinks such as Coca-Cola and Pepsi and even domestically brewed beers, such as Miller Genuine Draft, Budweiser and Bud Light. Imports suffered in a decline, according to the results of the survey.
“Consumers will be looking for continuity and reassurance,” said Robert Passikoff, president of Brand Keys, which is based in New York City. “Brands that are visible and viable—even in the face of war—will thrive. If ever there was a time to advertise, it’s now.” More info: www.brandkeys.com.