Breaking News

U.S. Household Product Sales Top $14 Billion

November 14, 2005

The U.S. market bought the most household products in 2002 with sales of $14 billion, according to the “Surfactants for consumer products-North America forecast to 2010” by Colin A. Houston & Associates (CAHA), Inc., Brewster, NY. This equated to approximately 16 billion pounds of household products sold in 2002 and will increase to 19 billion pounds in 2010, with an annual growth rate of 2.4%. Eighty-four percent of the volume consisted of heavy duty liquid and heavy duty powder detergents, light duty liquids, bleaches and hard surface cleaners. Surfactants are also expected to increase 2.8% annually.

The lion’s share, heavy duty laundry detergents, are expected to grow annually 3.3% to 2010. In 2002, 6.1 billion pounds of heavy duty liquid and 2.4 billion pounds of heavy duty powder detergents were consumed in the U.S. Executives said the shift away from powder to liquid will continue. Experts said the main selling point for household products is consumer convenience, which leads to less time spent cleaning, effective and multi-functional products and reasonable prices. Advancements will be made in technology for stain-removal in laundry products, enzymes and oxygen bleaches in automatic dishwashing detergents and hand care and aromatherapy in hand dishwashing detergents, according to the CAHA report.

More info: E-mail:; Website:
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.