The lion’s share, heavy duty laundry detergents, are expected to grow annually 3.3% to 2010. In 2002, 6.1 billion pounds of heavy duty liquid and 2.4 billion pounds of heavy duty powder detergents were consumed in the U.S. Executives said the shift away from powder to liquid will continue. Experts said the main selling point for household products is consumer convenience, which leads to less time spent cleaning, effective and multi-functional products and reasonable prices. Advancements will be made in technology for stain-removal in laundry products, enzymes and oxygen bleaches in automatic dishwashing detergents and hand care and aromatherapy in hand dishwashing detergents, according to the CAHA report.
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