While many U.S. retailers continue to increase their off-shore product sourcing, mail order marketing companies are searching for products made in America, according to the Catalog Age Benchmark report on merchandising.
According to the report, the U.S. remains the favorite sourcing location for catalogs surveyed, with 89% rating the States highly as a sourcing locale. U.S.-made goods represent about 70% of dollar sales volume for those surveyed.
The U.S. is also the most popular place to manufacture or contract for the manufacture of products. Among the 78% of catalog respondents that manufacture or contract to manufacture, almost all do so in the U.S., according to the study.
Asia has lost ground with catalogers, with only 19% of respondents manufacturing in Asia, down from 24% in 1999.