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Vel Rosita

November 14, 2005

l Vel Rosita, successful in Mexico, is now being launched in the U.S. by marketer Colgate-Palmolive. The liquid laundry detergent can be used in either the washing machine or when washing clothes by hand. It will make its U.S. debut in October at $3.49 for 16-oz. The launch will be supported
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