The survey also revealed the majority of women get ready each day in less than 30 minutes and 15% in 10 minutes. Eighty-five percent of women wear fragrance and in general, women dabble in several scents. Fragrance users own four fragrances on average and wear two regularly. Choosing which fragrance to wear on a given day depends primarily on mood or occasion. Most women also said they most desire a fragrance that makes them feel more confidant, happier or more feminine.