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Consumer Expectations Are Changing

November 15, 2005

Customer loyalty expectations shifted dramatically from 2003 to 2004, according to results from The 2004 Brand Keys Loyalty Index by Brand Keys, New York, NY. Seventy-seven percent of the 32 categories changed. Brand Keys said the shift was most notable in banks, car rentals, energy providers, mobile telephones, copiers and search engines. More info: www.brandkeys.com.
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