Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue September 2014
 •  Univar Signs Deal With Evonik  •  New App Brings Beauty on Demand  •  Estee Lauder Names Senior Vice President  •  Beauty & the East  •  US Senate OKs Sunscreen Innovation Act
Print

Consumer Expectations Are Changing



Published November 15, 2005
Related Searches: brand
Post a comment
Customer loyalty expectations shifted dramatically from 2003 to 2004, according to results from The 2004 Brand Keys Loyalty Index by Brand Keys, New York, NY. Seventy-seven percent of the 32 categories changed. Brand Keys said the shift was most notable in banks, car rentals, energy providers, mobile telephones, copiers and search engines. More info: www.brandkeys.com.


blog comments powered by Disqus