Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue August 2015
 •  Stepan Named EPA Safer Choice Partner of the Year  •  City of Hope Honors Pravana Founder & CEO Steve Goddard  •  Castanea Acquires Minority Stake in First Aid Beauty  •  Ecolab Acquires Swisher Hygiene  •  BASF Opens Tarrytown Consumer Testing Center
Print

Consumer Expectations Are Changing



Published November 15, 2005
Related Searches: brand
Post a comment
Customer loyalty expectations shifted dramatically from 2003 to 2004, according to results from The 2004 Brand Keys Loyalty Index by Brand Keys, New York, NY. Seventy-seven percent of the 32 categories changed. Brand Keys said the shift was most notable in banks, car rentals, energy providers, mobile telephones, copiers and search engines. More info: www.brandkeys.com.


blog comments powered by Disqus