Breaking News

Consumers Prefer Eternal Youth Over Sex

November 15, 2005

Half of men and a third of women ages 18-64 would be willing to give up sex for a drink from the fictional “Fountain of Youth,” according to a survey of 1000 adults by EuroPharma, Green Bay, WI, in February. Among those over the age of 64, 18% said coffee was more important, but in all age groups, 15% would willingly give up dessert and chocolate for a sip of the youthful nectar. However, 13% said they would not give up anything for the drink. More than half admitted to being somewhat to very concerned about protecting their bodies against the signs and effects of aging. Sagging skin was the greatest concern for respondents ages 18-24 and wrinkles for 65-and-older, while hair loss and graying were the top anguishes for men at 18%.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level