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Gillette Drafts Athletes To Tout Latest Offerings

November 15, 2005

Gillette will launch two new power rechargeable toothbrushes under its Oral-B banner in North America this August: Oral-B Professional Care 8000 with rotating oscillation and speed control and Oral-B Sonic Complete with three brushing modes and CrissCross bristles. Prices will range from $99.99 to $119.99.
In other news, Gillette Complete Skincare and tennis pro Anna Kournikova teamed up to launch a nationwide search for the man with the most “Completely Irresistible Face.” The winner will appear in an upcoming Gillette Complete Skincare commercial and receive a prize package worth more than $25,000. The search ends June 27.
Also, Boston Red Sox baseball player Johnny Damon helped launch the new Gillette M3Power Shaving system, by growing a beard in the off-season, and publicly removing it on May 21.
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