Breaking News

Gillette Drafts Athletes To Tout Latest Offerings

November 15, 2005

Gillette will launch two new power rechargeable toothbrushes under its Oral-B banner in North America this August: Oral-B Professional Care 8000 with rotating oscillation and speed control and Oral-B Sonic Complete with three brushing modes and CrissCross bristles. Prices will range from $99.99 to $119.99.
In other news, Gillette Complete Skincare and tennis pro Anna Kournikova teamed up to launch a nationwide search for the man with the most “Completely Irresistible Face.” The winner will appear in an upcoming Gillette Complete Skincare commercial and receive a prize package worth more than $25,000. The search ends June 27.
Also, Boston Red Sox baseball player Johnny Damon helped launch the new Gillette M3Power Shaving system, by growing a beard in the off-season, and publicly removing it on May 21.
blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach into CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.