Company executives said the driving force behind the undertaking is to secure the company’s leading position in the fabric care and industrial specialties markets. The modifications will prepare the facilities for the introduction of new products and reflect the increasingly competitive nature of the oleochemical derivatives market.
“We have to increase our productivity to offset increases in energy, personnel-related costs and raw materials,” explained Dr. Reinhold Brand, president, Goldschmidt Chemical Corp. “Pressure from the market makes it difficult to pass on the increase in cost to our customers. As a result, we must address our operating structure and work patterns in order to realize satisfactory returns from these facilities.”
The company plans to streamline its production capacity and cut 80 employees from the two plants.