Hirschhorn & Young Graphics has formed a strategic alliance with The O Group to deliver comprehensive marketing, branding, design and packaging solutions to the cosmetics, health and beauty, fragrance and over-the-counter (OTC) drug industries. Hirschhorn & Young provides brand development and design services, while The O Group has more than 18 years experience in applying business acumen, marketing strategy and creative talents to yield intelligent and compelling designs, according to company executives.
“The genesis for this strategic partnership was the demand from our clients,” said Holly Young, president, Hirschhorn & Young Graphics. “We searched for a firm that excelled in their field and had the same business principles as we did. When we found The O Group, their marketing and design sense was impeccable, and their track record of satisfied clients sealed the deal.”
The union enables clients to take advantage of the companies’ expertise while streamlining go-to-market strategies for product development.