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Interim Marketing Services Are On a Growth Trend

Published November 15, 2005
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CPRi, a national firm that delivers interim marketing associates and specialized insourcing to Fortune 500 companies, has increased profits by more than 60% since last spring. This is part of a major growth trend in Fortune 500 companies using CPRi’s services, company executives said.
According to CPRi data, the average U.S. company spends 35% of its operational budget on people, “a fixed cost and big expense,” executives said. Contingent labor is a tool that can help companies move a fraction of this expense to variable costs.
CPRi supplies companies with experienced, high-caliber professionals specializing in data analysis, project/brand management, research, merchandising, event planning, marketing communications and channel strategies. More info: (800) 650-0550; Website: www.cpri.com.

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