John Paul Mitchell Systems (JPMS), Beverly Hills, CA, added 15 new hair colors to Paul Mitchell the color. The collection now offers seven color series, 13 tonal bases, 50 intermixable colors, five highlifts and five ultra toners. Also new this month is Super Skinny serum to smooth all types of hair, as well as reduce drying time.
In other news, JPMS sponsored the VIP bags at the fifth annual Hollywood Makeup Artist and Hairstylist Guild awards in January. JPMS also presented a check of $7000 to Mothers Against Drunk Driving for the Antelope Valley/Santa Clarita and Los Angeles chapters.