Kao is revamping its Andrew Jergens, Ban and Bioré brands with premium packaging, sexy advertising and improved formulas. For instance, Ban was recently repackaged and reformulated with a lavender scent and Jergens launched several moisturizers to create enviable skin, such as the Naturally Smooth Shave Minimizing moisturizer. Boiré has been newly named Bioré Pore Perfect and offers a range of pore strips, cleansers and an astringent.
Kao is revamping its Andrew Jergens, Ban and Bioré brands
Published November 15, 2005
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