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L’Oréal USA will launch Armani Mania

November 15, 2005

L’Oréal USA will launch Armani Mania in August under its Giorgio Armani banner. Replacing a test launch in 2000, Armani Mania has a new formula with a woody, aromatic floral juice. It is targeted to younger consumers than Armani Sensi. It features a peach juice and mother-of-pearl cap.

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