Thirty-five percent of baby boomers make four or more shopping trips a week, up from 22% in 2002, according to WSL Strategic Retail, Inc., New York in the “How America Shops 2004” study of 800 consumers. The research firm said people of all races, income levels and ages now frequent the same outlets, such as warehouse clubs, supercenters and specialty stores. Also, more than a third of men ages 35-54 are shopping more, browsing more and purchasing in categories not traditionally thought of for men, according to the “How America Shops 2004” phone survey of 200 men. They have increased their consumption of skin care, clothing and accessories and products for home, pets and computers by about 20-30%. The biggest buyers on the list are men ages 18-34. More info: www.wslstrategicresearch.com. More info: www.howamericashops.com.