Nearly 90% of women said being provocative makes them feel confident, magnetic (81%) and unexpectedly sexy (77%), according to a national survey of women ages 18-49 by Elizabeth Arden. Sixty-three percent of women said wearing a sexy fragrance makes them feel provocative. Elizabeth Arden recently introduced Provocative Woman, an exotic oriental scent inspired by spokesperson Catherine Zeta-Jones.
The latest exclusive market research from Smithers Pira projects positive growth for the across the nonwoven wipes industry. This market can be subdivided into two major types:
Consumer wipes include b…